Title Media Innovation and Entrepreneurship

Status active

Summary This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. It covers the following topics: • Developing the Entrepreneurial Mindset, • Ideation, • Customer Discovery, • Business Models for Content & Technology Ventures, • Nonprofit Model Development, • Freelancing as Entrepreneurship and Consulting as Business Models, • Startup Funding, • Pitching Ideas, • Marketing Your Venture to Audiences, and • Entrepreneurship Abroad: Cultural and International Perspectives and Challenges.Media Innovation and Entrepreneurship by Edited by Michelle Ferrier & Elizabeth Mays is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted. Don Webster; Donna Owens; Eugene Thomlinson; Geoffrey Bird; Griff Tripp; Heather Knowles; Keith Henry; Kelley Glazer; Lynda Robinson; Micki McCartney; Morgan Westcott; Peter Briscoe; Ray Freeman; Rebecca Wilson-Mah; Terry Hood; Andrea Hinck; Becky Pelkonen; Blake Rowsell; David MacGillivray; David Pinel; Frank Brown; Garrett Stone; Mohna Baichoo; Tania Loken

Publisher Rebus Press

Published date 2018-10-17

ISBN

Value $1.0000

Genres

• COMPUTERS / General
• EDUCATION / General
• TECHNOLOGY & ENGINEERING / General

Keywords textbook, media, entrepreneurship